Get out of the hover
Aviation-inspired leadership for organizations at an inflection.
ETL Advisory helps leaders of aviation and membership organizations see the structural shift, build what replaces it, and bring people across.
Where ETL fits
Some organizations are stuck: burning energy, holding position, waiting for a shift they can feel coming. ETL Advisory is built for that moment. We help leaders read where the organization actually needs to go, keep what works, and take the principled steps that move it there, largely through influence and coalition rather than authority.
Leadership and Transition Advisory
For organizations at an inflection: a new mandate, a leadership handoff, a model under real pressure. We find the structural fix, build the operating model that replaces it, and help you move people across to it.
Association and Membership Strategy
What makes a membership organization indispensable: aligning member need with where the organization actually spends its time and money, strengthening engagement and retention, and making the value members feel match the value you deliver.
Advocacy and Coalition-Building
Moving an agenda and protecting an industry through stakeholders you cannot command. The interagency and coalition work that turns a position into an outcome.
Flying didn't make me an executive.
It taught me how to be one.
ETL Advisory is led by Travis Wright. A Master Army Aviator and instructor pilot, Travis has spent his career taking on what is stuck or facing a shift it will not survive as it is: finding the structural fix others miss, building the model that replaces it, and moving people across, largely through influence rather than authority.
At the National Guard Bureau he saw an unsustainable funding model, built the replacement, and had it ready the moment the constraint lifted, moving more than $180M across 54 states and territories at near-perfect execution.
At the White House he aligned the FBI, DEA, and DHS behind one national framework and co-authored the President's National Drug Control Strategy. As a senior management consultant he led enterprise change at federal agencies and built teams that ran well without him.
He founded ETL Advisory and chaired a national nonprofit through its scale-up. He is currently researching and writing on what makes a membership organization indispensable, drawing on interviews with association and society leaders across sectors.
The Aviation Intelligence Brief
Every week, the Aviation Intelligence Brief covers leadership and strategy in aviation and the organizations that serve it. Signals, not noise.
SubscribeIf you lead an organization thinking about its next chapter, or you are working on a hard, important transition, I would like to hear from you.
A 20-minute conversation. No pitch, no obligation. Where your organization stands, and what its next move should be.
Schedule a conversation[email protected]