About

Background, philosophy, and how we work

About ETL Advisory

ETL Advisory was founded to provide aviation and aviation-adjacent businesses with clear, actionable guidance rooted in real-world operational experience. Whether you're scaling, acquiring, or optimizing, my approach combines deep technical expertise with a pragmatic, results-driven mindset.

With over 20 years in aviation operations, regulatory oversight, and M&A execution, I understand the unique challenges of managing complex, safety-sensitive businesses. Every engagement is tailored to your specific goals, backed by rigorous analysis, and delivered with transparency and integrity.

The ETL Advisory Philosophy

Cockpit discipline scales – Aviation's systematic      approach to risk works in business too  
Operators think differently – Practical experience reveals what analysis alone misses  
Quiet competence wins – Results matter more than   credentials
Theory guides, execution decides – Good frameworks matter, but value comes from action. We analyze enough to move smart, not so much we don't move at all.