trav·erse a crossing of hard ground, taken one leg at a time
Academics diagnose. Consultants prescribe. I move people across.
How institutions stay true to the people they serve as they change.
The working site for my thinking on membership organizations, leading change, and who an organization is really for. One place, built in the open. The newsletter and the posts come from here.
The waypoints
The flagship paper. Why membership organizations drift toward the people who fund them and away from the ones they were built for, and what a leader does about it. Built on interviews with a dozen leaders across trade associations, professional and scientific societies, and nonprofits, grounded in the research on advocacy organizations, and pressure-tested by senior association and search executives before release. Read the guide →
The people who shaped how I think and work, each with a line on what I take from them. Open →
My stances, stated plainly. There Is No Neutral. The Founder Is the Risk. Guard the Commons. Open →
Field, Force, Flow. How to see who an organization is actually hearing, and point it back at the people it serves. Open →
The named tools, from Effective Translational Lift to the Succession Codex. Open →
The weekly ETL Aviation Intelligence Brief. The signal, read with a point of view. Subscribe and read past issues →
A working site. Waypoints go live as they are built.