Experience

The same crossing, five times.

Aviation, the National Guard, the White House, a federal reform, and the company I built. Different institutions, one discipline: see what is breaking, build what comes next, and bring people across.

01

Aviation

At my first duty assignment, I had to teach a class to pilots senior to me. Before I did, a seasoned instructor told me I would get part of it wrong, and that this was the point.

Do not repeat the mistakes others have already made. Make new ones, the kind everyone learns from. That idea became the backbone of how I work, and later the title of my book.

Flying runs on what the FAA calls aeronautical decision making, the discipline of judging well under uncertainty. It rests on two habits I have carried ever since. First, ownership: at 100 feet there is no committee, so you make the call and answer for it. Second, fundamentals over automation. Follow only the magenta line the instruments draw and you have nothing when it fails; know the first principles underneath it and you can still fly. I lead on the same two things, judgment and fundamentals, not the script.

It settled into the way I lead: set a clear direction, align the resources behind it, move people to act, and answer for the result. And I keep the instructor's lesson inside it, building teams that are free to make new mistakes rather than bury them.

Judgment is not the absence of error. It is knowing the fundamentals well enough to act under pressure, and standing behind what follows.

02

The National Guard Bureau

For years, the funding for a national program at the National Guard followed a map drawn decades earlier. Six states had come to hold more than 40 percent of its budget while the need moved and the money did not. It was funded by history, not by need.

I was handed the job of rebuilding how that program's dollars were allocated across every state and territory, and making it something leaders could defend under scrutiny. I had no authority over the senior officers and state coordinators whose budgets would rise or fall by it.

I built a national resourcing model that scored each state's real need from verifiable data, and ran the weighting through the people closest to the problem. The model showed its work: anyone could see why a number was what it was. I phased it in over four years so no state fell off a cliff, and made the case to leaders who outranked me one conversation at a time.

It was adopted, and it is still in use today. The Secretary of Defense recognized it as a best practice, and Congress called it 'highly effective and efficient' in the fiscal year 2013 National Defense Authorization Act.

An institution drifts toward the few who are already established until someone rebuilds the system to serve the real need, in the open and with consent. That is the whole of what I do, and it is where this thinking began.

03

The White House

The federal response to a national problem was split across agencies that rarely moved together, each with its own mandate, budget, and read on the mission.

As the National Guard Liaison to the White House policy office, I was charged with aligning the department's effort and resources with the President's national strategy, and with helping write that strategy.

I worked across the federal agencies and their liaisons, each answering to its own mandate, to pull their effort and resources behind one plan. I contributed to the President's annual national strategy that set the direction.

The strategy was published and guided how federal funding moved across agencies, shifting resources to where they were needed by presidential priority.

This is coalition-building in its hardest form, learned where people answer only to their own mandates and rank cannot make them move. The craft carries wherever people have to be persuaded rather than ordered.

04

Management consulting

HHS was spending roughly $18 billion a year on goods and services, much of it on the same commodities bought a hundred different ways. The same item sat on separate contracts at separate prices, bought by dozens of offices that could not see one another.

A technical team had the fix: pool the department's buying and modernize the system behind it, a reform called Buy Smarter. I led the change-management and communications side, the harder half, getting dozens of independent offices to adopt something that changed how they worked and who held the money.

We built the campaign for adoption: the coalition, the message, and the case for each group that had to give something up. We brought buyers and division leaders in early, showed each one what the reform did for its own mission, and turned a mandate from headquarters into something people chose to join.

It landed. The reform won buy-in across the operating divisions, clearing the way for a program with substantial projected savings and the federal government's first blockchain-based acquisition system.

The model is the easy part. The hard part is getting people to adopt it, and that is the part I own. A good idea no one adopts changes nothing.

05

ETL Advisory

I set out to buy a business, and spent a year learning to read companies the way an acquirer does. I kept finding the same flaw: the company could not run without its owner. The value was trapped in one person.

So I built ETL Advisory to solve it from the other side, and to turn what I was seeing into a method: how to build an organization that outlasts the person who started it.

I built the tools to do that work. A readiness assessment that shows an owner where the business depends on them. The Succession Codex, which scores it against what a buyer or a successor actually needs. And a short sprint that moves what lives in the owner's head into the business itself, so the team, the pricing, and the operation can stand on their own.

The diagnosis landed with every owner I showed it to, and the pattern turned out to be bigger than small business. The same dependence that traps value in one owner traps a membership organization in its founders and its loudest few. That recognition is where my current work began.

An institution that cannot outlast its founder has not been built yet, only operated. The work is the same at every scale: move what matters out of a few heads and into the thing itself, so it survives the people who made it.

Where this goes

Five institutions, one discipline. The current work, and the thinking behind it, lives on Traverse.

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